02–Nike SB GSD
Celebrating the biggest Nike SB event of the year in New York, Chicago & Los Angeles with Artist Geoff McFetridge
︎ SCOPE
Graphic Design
Spatial Design
Campaign
Product Design
Graphic Design
Spatial Design
Campaign
Product Design
︎ INSIGHT
Go Skateboarding Day has emerged as a culturally relevant annual event aimed at bringing together the skate community around the world. Each year Nike SB creates an event to celebrate the day.
Go Skateboarding Day has emerged as a culturally relevant annual event aimed at bringing together the skate community around the world. Each year Nike SB creates an event to celebrate the day.
︎ CONCEPT
Along with the Nike SB team I helped to created 3 pop up skate parks and invite their top athletes to come and perform for thousands fans. Working with California skate parks and the Artist Geoff McFetridge.
Along with the Nike SB team I helped to created 3 pop up skate parks and invite their top athletes to come and perform for thousands fans. Working with California skate parks and the Artist Geoff McFetridge.
︎ DESIGN
We commissioned 50 sculptures to line both skate parks and designed a huge NYC borough mural to skate on.
We commissioned 50 sculptures to line both skate parks and designed a huge NYC borough mural to skate on.
︎ CREDITS
Agency: Hotel Creative
Creative Director: Mitch Crook
Design Direction: Ryan Hurley
Design: Ryan Hurley
Illustration: Geoff McFetridge
Production: California Skate Parks
Event Photography: Ben Draper
Agency: Hotel Creative
Creative Director: Mitch Crook
Design Direction: Ryan Hurley
Design: Ryan Hurley
Illustration: Geoff McFetridge
Production: California Skate Parks
Event Photography: Ben Draper
