02–Nike SB GSD

Celebrating the biggest Nike SB event of the year in New York, Chicago & Los Angeles with Artist Geoff McFetridge

Graphic Design
Spatial Design
Product Design

Go Skateboarding Day has emerged as a culturally relevant annual event aimed at bringing together the skate community around the world. Each year Nike SB creates an event to celebrate the day.
Along with the Nike SB team I helped to created 3 pop up skate parks and invite their top athletes to come and perform for thousands fans. Working with California skate parks and the Artist Geoff McFetridge.
We commissioned 50 sculptures to line both skate parks and designed a huge NYC borough mural to skate on.
Agency: Hotel Creative
Creative Director: Mitch Crook
Design Direction: Ryan Hurley
Design: Ryan Hurley
Illustration: Geoff McFetridge
Production: California Skate Parks
Event Photography: Ben Draper