10–Liberty Vase

Celebrating a decade of Liberty x Nike collaboration with a permanent floral centrepiece at their heritage-listed store

Art Direction
Spatial Design
3D Printing
Liberty's, is a world famous luxury department store in the West End of London. Known for its close connection to art and culture, they’re most famous for their bold and floral print fabrics.

After a decade of collaborations Liberty’s and Nike decided to go to second base and create a permanent floral centrepiece at their heritage-listed store. The crazy idea of 3D printed Nike flower pots was embraced.
A wall of 3D printed Nike women’s footwear silhouettes is now housed at Liberty London. The hollowed insides allow for fresh flowers and water while the steel cable keeps the collection secure and accessible. The local florist is a happy woman.
Agency: Hotel Creative
Creative Direction: Mitch Crook
Art Direction: Ryan Hurley
Design: Ryan Hurley
Production: Shape