10–Liberty Vase
Celebrating a decade of Liberty x Nike collaboration with a permanent floral centrepiece at their heritage-listed store
︎ SCOPE
Art Direction
Spatial Design
3D Printing
Art Direction
Spatial Design
3D Printing
︎ INSIGHT
Liberty's, is a world famous luxury department store in the West End of London. Known for its close connection to art and culture, they’re most famous for their bold and floral print fabrics.
Liberty's, is a world famous luxury department store in the West End of London. Known for its close connection to art and culture, they’re most famous for their bold and floral print fabrics.
︎ CONCEPT
After a decade of collaborations Liberty’s and Nike decided to go to second base and create a permanent floral centrepiece at their heritage-listed store. The crazy idea of 3D printed Nike flower pots was embraced.
After a decade of collaborations Liberty’s and Nike decided to go to second base and create a permanent floral centrepiece at their heritage-listed store. The crazy idea of 3D printed Nike flower pots was embraced.
︎ SOLUTION
A wall of 3D printed Nike women’s footwear silhouettes is now housed at Liberty London. The hollowed insides allow for fresh flowers and water while the steel cable keeps the collection secure and accessible. The local florist is a happy woman.
A wall of 3D printed Nike women’s footwear silhouettes is now housed at Liberty London. The hollowed insides allow for fresh flowers and water while the steel cable keeps the collection secure and accessible. The local florist is a happy woman.
︎ CREDITS
Agency: Hotel Creative
Creative Direction: Mitch Crook
Art Direction: Ryan Hurley
Design: Ryan Hurley
Production: Shape
Agency: Hotel Creative
Creative Direction: Mitch Crook
Art Direction: Ryan Hurley
Design: Ryan Hurley
Production: Shape
