13–Liberty x Nike

Launching the Nike Sneakerboot campaign with a quirky Liberty London twist

Art Direction
Graphic Design
Spatial Design
Social Media
Sneakerboots are born from classic Nike silhouettes and transformed for the winter season. Just when you thought it couldn’t get any better, Liberty London have added their signature paisley print to the collection.

The winter window display at the heritage listed store in demands something visually striking for the thousands of shoppers so to stand out from the global Nike Sneakerboot campaign we gave it a London Liberty twist.
From the iconic Banksy telephone box to the beloved squirrel we re-imagining and 3D printed some of London’s underground cultural heroes all set against the elaborate paisley Bourton Liberty print. Legend has it that Laurence Llewelyn-Bowen wanted to buy the set.
Agency: Hotel Creative
Creative Direction: Mitch Crook
Art Direction: Ryan Hurley
Design: Ryan Hurley
Illustration: Chris West
Production: Shape