05–Lifebulb

An expressive visual identity for Lifebulb's playful workshops in music, dance and laughter

︎ SCOPE
Brand Identity
Graphic Design
Web Design

︎ INSIGHT
Lifebulb provide a dedicated space to help people explore and develop their abilities, free up creativity, connect with others and generally just feel amazing.

︎ CONCEPT
I took their tagline - ‘Grow Yours’ - and created an energetic brand identity that represented this concept of personal growth. The brand language is built on the seven core workshops, classes, courses and retreats on offer.
︎ SOLUTION
Each activity is represented by a coloured shape which behaves with it’s own characteristics. The vibrant compositions represent Lifebulb’s creativity and expression. The typography retains enough sophistication to appeal to a wider audience.
︎ CREDITS
Creative Direction: Ryan Hurley
Design & Art Direction: Ryan Hurley
Web Development: Pedro Costa