06–NikeLab x sacai
Showcasing NikeLab's first collaboration with pioneering Japanese fashion house sacai in a North London underground amphitheatre
︎ SCOPE
Art Direction
Graphic Design
Spatial Design
Art Direction
Graphic Design
Spatial Design
︎ INSIGHT
NikeLab is a showcase of how Nike interacts with other innovators as part of its larger journey of exploration. This collaboration was about reimagining sports classics into bold new icons.
NikeLab is a showcase of how Nike interacts with other innovators as part of its larger journey of exploration. This collaboration was about reimagining sports classics into bold new icons.
︎ CONCEPT
Renowned Japanese designer Chitose Abe challenged Nike’s archive of traditional sportswear forms adapting The Windrunner and The Air Max 90. I helped to create the installation centred around the 26 degree angle of the hero product.
Renowned Japanese designer Chitose Abe challenged Nike’s archive of traditional sportswear forms adapting The Windrunner and The Air Max 90. I helped to create the installation centred around the 26 degree angle of the hero product.
︎ SOLUTION
Using innovative lighting and reflective magnetic units every part of the museum showcase tied in with the iconic angle. A live performance choreographed by FKA twigs collaborator Ryan Heffington ended the night in explosive fashion.
Using innovative lighting and reflective magnetic units every part of the museum showcase tied in with the iconic angle. A live performance choreographed by FKA twigs collaborator Ryan Heffington ended the night in explosive fashion.
︎ CREDITS
Agency: Hotel Creative
Creative Director: Mitch Crook
Design Direction: Ryan Belmont (NikeLab)
Art Direction: Ryan Hurley
Design: Ryan Hurley
Agency: Hotel Creative
Creative Director: Mitch Crook
Design Direction: Ryan Belmont (NikeLab)
Art Direction: Ryan Hurley
Design: Ryan Hurley
