08–NikeSB Garage

I helped to create a state-of-the-art indoor skate park for New Yorkers looking to escape the harsh Winter chill

Brand Identity
Graphic Design
Spatial Design
Located in Williamsburg, Brooklyn, the Nike SB Garage is an indoor skate park intended as a state-of-the-art refuge for area skaters looking to step in from the cold.
The site in Williamsburg was a former car wash so the name for the park fell into place. I designed the identity and art directed the exterior and interior elements from signage to material palette and retail space.
The angular logo pays homage to the twists and turns synonymous within the sport. The colour was picked from the original car wash signage as nod to it’s heritage.
Agency: Hotel Creative
Creative Direction: Mitch Crook
Art Direction: Ryan Hurley
Design: Ryan Hurley
Production: Satis&fy
App Development: AKQA