Developing the ‘New Indian Aesthetic’ for a skin care start up in Mumbai

Design Strategy
Visual Identity
Art Direction
Web Design

VOLTĒ is a multi brand retail experience specialising in skincare, beauty and fragrances for the Indian market. Dave Carr and I were brought in by MV Studio to develop the entire brand from the ground up, starting with the name.

The brand draws on both Indian and international influences and is positioned as a voice of authority within the beauty arena by taking a sophisticated ‘editorial’ approach to the consumer experience.
The word mark is iconic, simple and stylish. It’s as elegant as the products it presents, but never overbearing or showy. The accent above the E unlocks the brand language and use of the vibrant indian colour palette.
Agency: MVS
Creative Direction:
Alexander Tovey, Justin Weyers
Brand Strategy: Dave Carr
Art Direction: Ryan Hurley
Copywriter: Dave Carr
Design: Ryan Hurley, Danyin Zhu