07–WWF Living Planet

Stop-frame animation to help the WWF educate and activate the environmental movement of it’s Living Planet Report

Art Direction
Graphic Design

WWF’s Living Planet Report is the world’s leading, science-based look at the health of our amazing planet. Showing the devastating impacts humans are having on the world’s wildlife and natural world and also how we can solve these problems.

To raise awareness and inspire people to take action I helped create a series of stop frame animations using key environmental topics from the jungle to the ocean.
The animation series used over 100 laser cut elements to give a glimpse into the challenges and solutions highlighted by the report. The animations all end with the message that we can all take action now #ForOurPlanet.
Agency: Creation
Creative Direction: Alister Collins
Art Direction: Ryan Hurley
Design: Ryan Hurley
Animation: Creation