07–WWF Living Planet
Stop-frame animation to help the WWF educate and activate the environmental movement of it’s Living Planet Report
︎ SCOPE
Art Direction
Graphic Design
Animation
Art Direction
Graphic Design
Animation
︎ INSIGHT
WWF’s Living Planet Report is the world’s leading, science-based look at the health of our amazing planet. Showing the devastating impacts humans are having on the world’s wildlife and natural world and also how we can solve these problems.
WWF’s Living Planet Report is the world’s leading, science-based look at the health of our amazing planet. Showing the devastating impacts humans are having on the world’s wildlife and natural world and also how we can solve these problems.
︎ CONCEPT
To raise awareness and inspire people to take action I helped create a series of stop frame animations using key environmental topics from the jungle to the ocean.
To raise awareness and inspire people to take action I helped create a series of stop frame animations using key environmental topics from the jungle to the ocean.
︎ SOLUTION
The animation series used over 100 laser cut elements to give a glimpse into the challenges and solutions highlighted by the report. The animations all end with the message that we can all take action now #ForOurPlanet.
The animation series used over 100 laser cut elements to give a glimpse into the challenges and solutions highlighted by the report. The animations all end with the message that we can all take action now #ForOurPlanet.
︎ CREDITS
Agency: Creation
Creative Direction: Alister Collins
Art Direction: Ryan Hurley
Design: Ryan Hurley
Animation: Creation
Agency: Creation
Creative Direction: Alister Collins
Art Direction: Ryan Hurley
Design: Ryan Hurley
Animation: Creation
